The Hera : The Campaign Vision and the Making of the Set

By Sans Matin Main AccountSeptember 07, 2025

Behind the campaign

We love being transparent with our SM Community, so it seems only right to share with you exclusive insight into the making of our latest campaign to launch the new Hera Collection.

This sleek new silhouette channels a classic sports-inspired aesthetic reimagined for today, pairing premium materials with refined detailing. Crafted from supple suedes and leathers in three considered colourways, the Hera captures the balance between everyday wearability and standout appeal

SHOP HERA WOMEN

sHOP HERA MEN

THE VISION

For the launch of this new Hera collection, the campaign needed to be impactful; for every detail to foreshadow what Sans Matin is all about.

We wanted to create a contrast between precision in craftsmanship and quality, considered designs and confident silhouettes, set against the raw natural backdrop of the Yorkshire countryside.

OUR partnership

Sans Matin Hera Collection campaign featuring Linley London interiors – highlighting luxury craftsmanship, timeless design, and high-quality materials.

Sans Matin Hera Collection styled with Addison Ross furniture and accessories – showcasing premium design, contemporary living, and attention to detail.

Partnering with Linley London, Addison Ross and Robert Stephenson Rugs to bring this vision to life was a natural fit, with aligned brand values and a shared consideration for design.

Sans Matin Hera Low Top Trainers in Soft Teal Leather and Suede – men and women luxury casual trainers

THE SET BUILD

The less glamorous part... our whole team mucked in and went to huge efforts to bring the vision to life.

Sans Matin Hera Collection trainers displayed in a campaign set highlighting timeless, contemporary design with high-quality craftsmanship and detailed finishing.

Sans Matin Hera Collection campaign set showcasing contemporary yet timeless trainer designs with meticulous attention to detail and premium craftsmanship.

“The set tells the story of what we’re all about: contemporary but timeless designs with an emphasis on attention to detail and high-quality craftsmanship."

Sans Matin Hera Collection lifestyle image – low top trainers styled in a modern living room with views of Yorkshire countryside, showcasing natural materials, comfort, and timeless design.

"The living-room is the space you rely on for your comfort, just like our shoes. Blending the modern home with the rolling hills of Yorkshire’s countryside is a display of the different habitats where the shoe is a natural fit, the setting a nod to our use of natural materials.”

Willow , Creative Director at Sans Matin