SUMMER CAMPAIGN | IN BLOOM
THE IEDA
IN BLOOM
In Bloom is Sans Matin's new summer collection - colour, drawn from the season and carried across the Iris and the Hera Collections.
Every summer has a colour. In Bloom takes its cue from the season at its most alive - wildflowers, walled gardens, the turn from spring into full summer - and lets it run across our two newest silhouettes.
"Our 2026 Spring & Summer season’s collection is a celebration of vibrancy, inspired by the fresh energy and colour of the season. Drawing from nature’s own palette and shades In Bloom - it captures the optimism and beauty of the season.
Nature wears colour with effortless confidence, and this collection does the same. Floral references evoke both playfulness and refinement, balancing a sense of fun with timeless sophistication."
Willow Cunningham, Creative Director, Sans Matin
THE CAMPAIGN
A BRITISH SUMMER ON FILM
In Bloom was shot across the British countryside at the height of summer - gardens, walled borders, open landscape. The film and photography mirrors the palette: a warm colour-grade, soft and a little vintage, that keeps it intimate - a campaign capturing a season as it happened.
Photography by Una Burnand. Film by Tim Raben
THE FACES OF THE CAMPAIGN
ALFIE NICKERSON & GEORGIA STANNARD
Georgia Stannard is a multidisciplinary artist whose work turns on colour, texture and the beauty in ordinary moments - soft and striking at once.
Alfie Nickerson is the flower farmer behind Burnt Fen Flowers, a five-acre farm in the Norfolk Broads where thousands of blooms are grown in service of biodiversity and regenerative farming.
Different worlds, one instinct - a feel for colour, and the patience to let it lead.
THE COLLECTION
THE HERA & IRIS, IN COLOUR
In Bloom reimagines the two silhouettes we're known for.
The Hera - the retro low-top that sold out within thirty days of launch - arrives in three: White & Butter Yellow, White & Lime, and Olive & Stone.
The Iris - low, refined, made to move from day into evening - returns in six summer colourways: Midnight Blue, Lemon Yellow, Stone, Jade Green, Mocha and Soft Pink.
Both are handcrafted in Portugal from premium leathers and materials. Designed in London.
WOMEN'S STYLES
New colourways. The same obsessive construction.
MEN'S STYLES
Worn morning to evening, season after season.
Spring arrives in colour, in light, in something that just feels right.
In Bloom started there - with the effortless way nature moves into a new season. A quiet conviction that colour, worn with the right restraint, is its own kind of statement.
Creative Director, Sans Matin
Premium leather uppers. Considered construction. Handcrafted in Portugal.
The In Bloom colourways are built on the same foundation as every Sans Matin shoe - materials chosen for longevity, not loudness.
A shoe that holds its colour like a conviction. Soft enough to wear all day. Considered enough to carry into the evening. The kind of thing people ask you about because it's right.
Co-Founder & CEO, Sans Matin
THE SANS MATIN LIFESTYLE
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